Facial Concepts, Inc. was formed in 1989 to develop a patented facial rehabilitation device that increased oral-motor strength.

The Facial-Flex exercise device was originally created as a treatment method for microstomia, a severe constrictor of the orbicularis oris muscle (the muscle surrounding the mouth) caused by deep facial burns. However, the potential for broader applications as a facial rehabilitation device was quickly recognized and Facial-Flex is also used as a medical product for various facial care and rehabilitation needs. 

Facial-Flex has been used to help patients with a multitude of speech and language disorders, facial nerve disorders, strokes, MS, ALS, autoimmune neuromuscular disease, surgical trauma, Bell’s palsy and other chronic debilitating facial disorders. It has also been used in Dental/TMD/TMJ rehabilitations.

The benefits of Facial-Flex were also discovered in the health and beauty arena. After several clinical studies, the device was found to be safe and effective, and over 1 million Facial-Flex units have been sold as a face, chin and neck exercise device with results that lead to facial rejuvenation. Facial-Flex is also a FDA Regulated Class 1 Medical Device.

The body of clinical evidence supporting the efficacy of Facial-Flex, as well as numerous customer testimonials, contributes significantly to our brand validity. We continue to explore new applications for Facial-Flex through cooperative research with major universities and expert healthcare providers.